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Turismo de Tenerife has participated in the Running Remote 2022 event with the purpose of promoting the island as a destination for teleworking and publicizing the actions that are being implemented to develop the digital ecosystem. Around a thousand people participated in these sessions, which were held on May 17 and 18 in Montreal, Canada.
The CEO of Tenerife Tourism, David Pérez, highlighted the potential of the island to welcome teleworkers from all over the world, thanks to the level of telecommunications and the infrastructures available to offer quality services.
“Since the arrival of the pandemic, we have shown that we are capable of embracing remote workers. In fact, some of our hotels have been adapted for long-term visitors who have moved their offices to our Island”, David Pérez, CEO of Turismo de Tenerife
"Now we have to show all that potential to the rest of the world, to attract a tourist profile that wants to combine work and leisure in an environment that offers multiple possibilities," he adds.
In addition, he explains that “it is the perfect time to promote the destination in the North American market, given the imminent start of direct air connections between New York and Tenerife.
The CEO stated that one of the objectives of Turismo de Tenerife is "to create a valid ecosystem to meet the needs of working people and digital nomads, who are two completely different groups and for which we need to implement a strategy to show them all that we have to offer."
To this end, Turismo de Tenerife attended one of the largest international conference events in which business leaders were offered access to useful knowledge, connections and solutions to help create, manage and direct their workforce towards excellence. At the Running Remote 2022 meeting, the keys to implementing teleworking or a hybrid system that combines face-to-face and online work were discussed, a model in which Tenerife offers incentives, such as the Welcome Pass and Landing Package programs, which provide advantages to those who decide to settle on the island to telecommute.
On the one hand, Welcome Pass allows you to get to know Tenerife's coworking spaces and offers discounts on leisure activities, while the Landing Package is a practical guide that offers digital nomads useful information on everything they need to know to settle on the island.
The CEO assures that "this meeting also allowed us to meet new companies and to establish potential contacts with which to carry out new external collaboration agreements of the Work&Play brand ".
Precisely, Work&Play was born as a promotion strategy not only as a tourist destination but also adapted for those known as digital nomads and remote workers, who need specific services in order to settle on the island for long periods of time.
Tenerife is committed to attracting digital talent through the Work&Play brand, which promotes the island as an attractive location for different professionals such as remote workers, digital nomads and technology-based startups.